As a real estate business owner you must pay close attention to your lead generation strategy, which helps build solid foundations to attract new clients.
First, you must identify ways to build a winning formula that translates possible leads into satisfied paying clients.
Business owners are hiring virtual assistants to supercharge their lead generation efforts that keep them ahead of the competition.
With technological advancements, businesses are taking advantage of the specialised skills of virtual assistants to perform lead-generation tasks.
Here we focus on the top six vital aspects when hiring a lead generation virtual assistant.
1 – Qualities of an Effective Real Estate Virtual Assistant
A lead generation VA must identify real estate leads that help turn potential clients into paying ones. Before hiring a real estate VA for lead generation, you must identify if the person has the right skills.
The person you hire must research and identify would-be customers and can keep generating quality leads.
Your virtual assistant must be excellent at using lead-generation software to help generate more leads and be able to plan and execute projects.
Virtual technology platforms make it easier for virtual assistance workers to create a clear pathway for generating leads and obtaining repeat sales, as long as they are used in the most effective ways. And that’s where experience is critical.
2 – Tasks for Real Estate Virtual Assistants for Lead Generation
A virtual assistant must excel at all tasks when performing lead generation duties, including techniques such as social media management, scraping data from different websites, placing Facebook ads, and data entry analysis.
In addition to this, email marketing and telemarketing tactics are also employed.
When the real estate VA implements all these time-consuming techniques, they are turned into qualified leads and passed onto the sales team.
When you hire a lead generation virtual assistant, they must also be able to use lead generation tools to help them find leads. All the potential leads are then passed on to the sales agents.
Producing large lists is imperative in today’s competitive climate to ensure you run a successful business. High-quality leads equal a greater chance of getting new customers.
3 – Setting Expectations and Communication
Lead generation specialists must communicate clearly to carry out all the online research techniques required to deliver new leads.
A virtual assistant must understand what the real estate agent requires from the administrative tasks and lead generation duties they have been set.
Failure to communicate clearly in the real estate industry can lead to severe issues.
However, a seasoned virtual assistant can handle the lead generation process and project management tasks, leading to improved business growth.
The best way to ensure clear communication is for both parties to use communication tools they are familiar with, like Skype and Google Docs; this way, there is less confusion.
4 – Sample Real Estate Virtual Assistant for Lead Generation Projects
Real estate agents hire virtual assistants to help bring direct focus to their lead-generation efforts. However, often in-house staff don’t have enough time to seek prospective clients using different lead generation methods.
For example, hiring a VA with specialist data analysis skills who can also write engaging blog articles that align with your social media campaign frees you up to concentrate your efforts on ensuring your essential clients are delighted with their new property.
Another example would be to hire lead generation virtual assistants with skills in running effective Facebook ad campaigns, which help generate leads.
5 – Outsourcing vs In-House Hiring
Some business owners are reluctant to outsource because they feel they won’t have complete control over the tasks they set them. There are also concerns surrounding security risks when hiring a remote worker, as their internet connection may become compromised.
All these reasons are why many prefer to use in-house staff for lead generation because they have more control over what tasks they are doing and when.
However, hiring a virtual assistant can save you time and money.
You are less likely to encounter any issues if you use the right software tools for communication and task tracking and ensure high cyber security; you are less likely to encounter any problems with a carefully planned approach.
6 – Tools and Resources for Real Estate Virtual Assistants
The whole purpose of doing lead generation is to identify potential customers. There are a variety of ways VAs can help capture leads by using email marketing platforms, CRM software, and social media platform tools.
For example, using CRM software can help ensure leads are tracked effectively and in a consistent way. At the same time, email marketing tools generate data that shows the number of times the email has been opened and clicked on, which is suitable for customer data purposes.
Similarly, when you use social media platforms for lead generation, you can track engagement on each social media post related to lead generation.
Call us Today For Help With Your VA Team.
As you have read, the best way to achieve a more efficient lead generation process is to hire a virtual assistant with the right skills.
Don’t worry if you haven’t enough time to dedicate to the hiring process or haven’t done this before.
Call one of our team and find out how we can identify, hire, train and manage a highly-skilled lead generation VA for you.
