Graphic design is an integral part of any website, as it conveys the message to the target audience in a much better way. Even if you are not aware of what graphic design encompasses or how it will make your real estate website look, a few graphic design tips will help you give your site a professional edge.
1. Know Your Audience and What They Need
The first step to creating a great website design is to know your audience and what they need; you can consult digital marketing brands and companies such as BoomCycle to help you get more clients. One of the best ways is customer research, either by talking one-on-one with people or conducting surveys online. You can even test out different designs and how long it takes them to find essential information on your site. Once you gather all that valuable data, you can use it to create an informed website that reflects your customers’ goals. It will help ensure that they revisit your site later on down the road!
2. Don’t Rely On Stock Art Or Images If It Can Be Avoided
There are thousands of stock images that can be used for creative commons or that you can purchase. The only problem is that many of them are overused and don’t fit your industry. For example, if you own a vintage clothing store, using the same old generic photo stock art will not help set your website apart from others in your industry. It might even turn people away from your site because it looks cheesy.
3. Use Professional Typography To Create Intuitive Navigation
Just think about how many sites you’ve visited where the different navigation links were difficult to use. Whether they’re too small or not clearly labeled enough, something about them doesn’t make sense to visitors. It ultimately makes it harder for people to find what they’re looking for on your website. To avoid this, make sure that the typography you use is high quality and that your audience can easily read it. Also, make sure to place your navigation links in logical spots throughout the page, such as above the content or below it.
4. Use White Space In Your Design
Removing all unnecessary elements from your design gives each element more room to breathe. As a result, viewers will feel less overwhelmed when exploring your site and quickly find what they’re looking for. It not only makes them happier but also increases ” time on site,” which means people stay longer at your web address before leaving! You can help ensure visitors have an easy time navigating your site using a basic grid layout, also known as a wireframe. It involves separating your design into blocks to help identify the amount of space everything should have. Once you add all the different elements to your page, it should be easy for visitors to find what they’re looking for.
5. Keep Navigation Tabs Visible At All Times
Suppose people can’t find what they’re looking for on your website because you try hiding most of the navigation behind submenus or accordion-style dropdowns. In that case, they’ll never stay long enough to enjoy anything else about your site! To avoid this, make sure that each tab has plenty of padding around it and is big enough for people to click on easily. It makes your site look more professional and ensures that people can easily navigate through your content.
6. Make Sure Images Have Sufficient Alt Text
Alt-text is a caption for images that tells search engines what they are. Most search engine crawlers will not understand the image and include it in their results without them. To ensure all of your images have alt text, start uploading them to a program like Photoshop or GIMP. Then use the “File > Export” menu to export each image as a PNG file and add some general alternative text such as: “Seamless background pattern.” It should ensure that all of your images appear on Google Images when someone searches for them!
7. Always Use Professional Design Software
The most common and easiest way to create a web design is by using Adobe Photoshop and Adobe Illustrator. If you don’t own either of these programs, there are plenty of free alternatives, such as Pixen, Canva, and GIMP.
When it comes to running a website, the looks only go so far. Even if your design is one of a kind and all of your content is written by award-winning copywriters, you’re going to have a hard time converting visitors into customers if they can’t find what they’re looking for right away. You know that saying, “Don’t judge a book by its cover?” Well, it’s just as important not to judge a website by its design! In other words, don’t let your audience turn away from your site simply because the navigation isn’t up to par or because images lack proper alt text.